With a campus adorned in bold, new banners and signage, eye-catching billboards on the interstates, an exciting new commercial, and more, Ball State University is building on the success of its We Fly marketing campaign.
Ball State launched We Fly two years ago. The goals are to increase awareness of the University’s prestige and quality, emphasize academic strengths, celebrate its perfect size, showcase creativity, and differentiate Ball State from other institutions. The messages reinforce Ball State’s attributes, including its welcoming community, unique immersive learning opportunities, and enduring values.
“‘We Fly’ captures the spirit of intellectual curiosity that challenges our students and our graduates, our faculty and our staff — everyone in our community — to excel,” said President Geoffrey S. Mearns. “On one level, these simple two words reflect that Ball State is ascending as an institution. On a deeper level, these two words — We Fly — communicate the life-changing impact that we have on our students.”
We Fly is based on market research. In 2019, Ball State used research to assess the campaign’s effectiveness. People said they had a more favorable view of Ball State after the launch of We Fly. The logo and tagline remain the same. To maintain momentum, the University is refreshing the campaign with new messaging, photography, videography, and designs.
Throughout campus, people will see bolder banners and signage. On Indiana highways, drivers will see eight billboards, and travelers in the Indianapolis International Airport will notice a commanding banner. Prospective students will view new digital ads. On TV and online, viewers can enjoy Ball State’s new commercial.
“We want everyone to know — in Indiana and across the country and around the world — that Ball State is the best option for students who want an excellent education that prepares them to have fulfilling careers and to lead meaningful lives,” Mearns said.
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January 13, 2020 at 09:12PM
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Ball State transforms campus, launches new commercial with We Fly refresh - Ball State University News
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